Like any website, an online store has two components: technical and visual. It is important to design both of these components wisely, because they greatly affect the conversion of the site. As for the visual part of the site, there are two options: ordering the development of an online store from scratch or developing a project using a ready-made template.
Template and unique design can be compared to clothes: you can order a ready-made suit in the store, or you can use high cost to develop individual tailoring in the studio. Other people will have the same costume from the store as yours - although it is not a fact that you will meet them. A suit from the atelier can be created taking into account all your wishes: color, material, style, size. At the same time, the price of the first option will be significantly lower than the second.
Perhaps every entrepreneur wants to distinguish his business against the background of the general mass so that his company will be well remembered by clients. One of the surest ways to achieve this is to professionally develop an online store with a unique design from scratch. The price of such a solution is relatively high, so it is more suitable for large projects for which cost is not a key criterion.
Another solution is to create and develop a website using a template. This option implies that the project will be typical: similar sites can be created by other companies. For the price, creating such an online store will be much cheaper, because the price will not include a unique design that requires the involvement of both developers and designers.
We can develop a design based on your budget. An e-store with a unique design is usually created for large projects, while a small business may well limit itself to a high-quality template.
How to develop a convenient online store?
A convenient online store is different from an inconvenient software a number of criteria:
- well-thought-out navigation;
- understandable category pages;
- informative product cards;
- easy checkout;
- high loading speed.
Navigation is the elements by which the user finds what he needs on the site. Navigation includes menu items, breadcrumbs, filters, and other links that are on the site. When creating an online store, it is important to think over navigation already at the first stages of development, since the convenience of a commercial site directly affects its success.
Product categories are the most important pages after the main page. If you decide to order a website, you should pay special attention to creating convenient and informative product lists. If an online store offers more than several items of goods, then it is imperative to create a filter based on different criteria, such as brand, color, size, price, etc. It would be very appropriate to create sorting by popularity, novelty, ascending or descending price. When developing, it is important to create a concise interface.Do not overload cards in product lists with unnecessary information, otherwise the user's attention will be scattered, distracting from important details.
Being on the product card page, the user understands whether he wants to order a particular item. Therefore, it is important to create cards that contain comprehensive information about the product: the current price, the availability of discounts, the cost with discounts, sizes, material, a short description of the product, the regions in which it can be ordered. When developing, you should pay enough attention to the order button. It should stand out from the rest of the page elements, be large enough. There should be no links next to it that can distract the user from the purchase.
For a successful sale of a product, it is important that the process for the user is as simple as possible to order a product or service. Therefore, when creating a website, it is important to think over each stage on the way to selling a product, paying special attention to the shopping cart. For large online stores, it will be appropriate to create a personal account that stores a purchase history, a list of desired goods and services that a user can order in the future.
High-speed Internet has increased user requests. A quarter of them close the tab if it takes more than four seconds to load the page, that is, they hesitate to order goods and services on slow sites. Therefore, for a modern online store, creating a fast website is not a whim, but a necessary condition for receiving orders.
What does it mean to develop an online store with high quality
Sales optimization depends on understanding customer behavior. An advantage of online sales that you may not have thought of is how easy it is to collect, measure and process customer data. If you want to improve your customer experience, you need to own your customer data. Development of an online store allows you to collect first-hand information and track interactions with customers. You will have constant feedback on actionable ideas to keep innovating with your customers.
A well-designed online store can also provide more information about your business or how to use your products: it can reveal your brand story or how your offerings are created. This increases trust in the eyes of the client. Along with a wide range of advertising opportunities when developing an online store, publishing reviews of your website visitors is a live advertisement in the words of real buyers.
The highly competitive nature of online commerce will continue to reshape the retail industry and influence customer behavior. Ordering the manufacture of a turnkey online store means becoming a part of modern trends in online sales. The result of the professional development of an online store will be your position in the top of search engine results and a wide base of loyal customers. Sell where your customers are.
How much does it cost to create an online store in Kiev and Ukraine?
The price of creating an online store depends on the complexity of the project (design and content development) that will satisfy your interests. The turnkey online store development service includes a full cycle of website creation: from idea to implementation and testing of the finished product. an online store can be made both on a ready-made template and on an individual layout, which will include all the necessary functionality and your wishes. You can order a brief of the professional development of a turnkey online store by leaving a request on our website and we will contact you as soon as possible to discuss the project and its estimated cost. Development of your business and taking care of your commercial interests is our priority.
